The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

KFC brought back Colonel Sanders in marketing two years ago. KFC "While Re-Colonelization was not related to this incident, it included investing more than 100,000 hours in team-member training ...

A disturbing video of KFC employees slopping day-old green beans, mac-and-cheese, and fried chicken from 2013 is once again going viral.

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

Bangalore (Karnataka) [India], August 13: DRIM, the performance influencer marketing platform in collaboration with Blink Digital, piloted a transformative campaign for KFC in India, amassing over ...

KFC “may get some trial” with its nonfried product, but Church’s Chicken doesn’t view it as a competitive threat, said Farnaz Wallace, chief marketing officer for the 1,600-unit chain.

4 Tips For Launching A Successful Viral Marketing Strategy. ByYoung Entrepreneur Council,. Aug 17, 2012, 10:35am EDT Aug 17, 2012, 03:51pm EDT. Share. Save. This article is more than 10 years old.

Compared to the same period a year prior, sales were up by 25%, exceeding the initial target of 15% by a whopping 10 percentage points.

While there is no proven process for viral marketing, there are several strategies that can position your campaign for viral success. Next Big Things in Tech Awards Final Deadline This Friday, 6/20.

KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings. The company has teamed up with artist Phil Hansen to create a one-of-a-kind mural of ...