AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a deal with “National Cine-Media” which will allow the ad company to show a ...